What are campaign tags Google Analytics?

Campaign Tagging allows you to overwrite some of the default data collected by Google Analytics with your own information. This data will also be automatically added to the Acquisition>Campaign section of Google Analytics for campaign reports.

What campaign parameter is not available by default in Google Analytics?

Utm_adgroup campaign parameter is not available in Google Analytics by default. Website owners add parameters to destination URLs to see what ad campaigns refer traffic.

What are Google Analytics parameters?

UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.

What are campaign parameters?

Campaign parameters are text snippets that you insert into your URL to track where your visitors and buyers are coming from. That is, they allow you to understand the behavior of your audience and see which advertising strategies are attracting the most visits and purchases for your product.

Which three campaign parameters are recommended to manually track campaigns?

Answer: Medium, Source, and Content.

What does Google Analytics call a URL that passes data parameters for reporting a tag a hit a dimension a metric?

Hit – Every user action and interaction that you want to track gets passed in a URL with parameters to pass information to Google Analytics.

What does the users metric measure?

The Users and Active Users metrics show how many users viewed or interacted with your site/app.

Which of the following are examples of goals in Google Analytics?

Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). Defining goals is a fundamental component of any digital analytics measurement plan.

What four parameters can be included with an event hit for reporting?

Answer: Event, Category, Action, Label.

Which remarketing audiences can be defined in Google Analytics?

  • Users who visited a specific page on a website.
  • Users who played a video on a website.
  • Users who speak a particular language.

What scopes can custom metrics have?

There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only). Hit – value is applied to the single hit for which it has been set.

Which parameters can be included with an event hit for reporting quizlet?

Which parameters can be included with an event hit for reporting? Category, Action, Label, Value.

Which kinds of hits does Google Analytics track?

It tracks pageview hit, screen view hit, event hit, social interaction hit, e-commerce hit, user timing hit, and exception hit. We hope you are now more familiar with the way Google Analytics works.

What is not considered a default Medium in Google Analytics?

Google is not considered a default medium in Google Analytics. According to Google Analytics Help articles, Google is considered a source. … Overall, Google Analytics has only three default mediums: organic, referral, and none.

What parameter does Google ads include in the destination URL?

For Auto Tagging Google Ads, what parameter does Google Ads include in the destination url? The correct answer is Gclid. Gclid stands for Google Click ID. Google Ads appends the Gclid preceding any fragment or custom UTM parameter.

What is a metric in Google Analytics quizlet?

In Google Analytics, what is a “metric”? The numbers in a data set often paired with dimensions.

What capabilities do custom reports have in Google Analytics?

A Custom Report is a report that you create. You pick the dimensions (City and Browser, for example) and metrics (Sessions, Pageviews, and Bounce Rate, for example) and decide how they should be displayed.